Chillon Castle: 2012 – the best for over 20 years!
Chillon reached a record 340,539 visitors in 2012, compared with 339,470 the year before. This is the best result since 1990!
Growth of tae Asian markets made up for the loss of our European visitors, who had been hit hard by a strong Swiss franc. With an increase of over 8,000 Chinese visitors, China takes first place in the number of visitors from abroad, ahead of the United States, with a steady number of visitors. Although numbers did drop slightly, Switzerland still represents our most important market at 28% of the total number of visitors to the castle.
Proactive promotions in Asian countries as well as of the castle’s cultural activities to attract local visitors, such as exhibitions and events, have proven successful in maintaining Chillon Castle at the fore!